Red Stripe make music in the corner shop
We’ve been busy getting to tell you about our new and exciting project - where we transformed a local corner shop on the Kingsland Road, Dalston into a giant musical instrument. Products from all over the shop were turned into unlikely instruments and burst into a musical melody when a Red Stripe was selected by a customer - noodle pots became maracas, bottles turned into trumpets and cans into xylophone.
Best of all, we planted 10 hidden cameras catching all the hilarious reactions. Check how this all-singing all-dancing store brought a slice of Jamaica to the UK